Marketing without a clear understanding of your customer is like throwing darts in the dark. This workshop teaches you how to define your customer persona with precision, identify the channels where they actually spend time, and build a waitlist before you even have a finished product. Learn from marketing expert Karina Hilton how to talk to customers in ways that convert.
WHAT YOU’LL LEARN
- How to create detailed customer personas (beyond demographics)
- Identifying the right marketing channels for your customer segments
- Building authentic customer relationships before launch
- Creating a waitlist that becomes your first customers
- How to talk to your customers (messaging that resonates)
- Marketing fundamentals that work without a big budget
- Why marketing research comes before paid ads
THE STRATEGIC ADVANTAGE
Startups with a clear understanding of their customers and pre-launch traction raise more capital, launch with less risk, and grow faster. By nailing this early, you’ll:
- Know exactly who you’re building for (not guessing)
- Focus your limited marketing budget on channels that work
- Build an audience before you need to sell
- Create messaging that resonates (not generic marketing speak)
- Reduce launch-day uncertainty
- Have proof of demand when talking to investors
SPEAKER BIO
Karina Hilton is a marketing strategist who’s helped early-stage companies build customer-first growth strategies. She’ll share both framework and real examples of what works.
WORKSHOP FORMAT
- Customer persona deep dive
- Channel identification and testing
- How to build a waitlist (live demo)
- Messaging workshop: How to talk about your product
- Building relationships with early customers
WHO SHOULD ATTEND
- Pre-launch founders wanting to build an audience
- Anyone unsure who their actual customer is
- Founders who’ve built something but can’t get traction
- Accelerator students preparing for launch
- Entrepreneurs on a tight marketing budget
