Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.
Search Engine Optimisation (SEO) isn’t just a buzzword; it’s a vital part of your digital marketing strategy and can significantly affect your website’s visibility and success. In this two part workshop, you will gain a thorough understanding of SEO and learn the skills and strategies you can implement to improve your website’s performance on search engines like Google.
Learn how to improve your website’s rankings on search engines, making it easier for potential customers to find you online. You will start by conducting a comprehensive SEO audit of your website, focusing on the technical aspects, content and backlinks. This approach will help you identify areas for improvement and establish a solid foundation for your SEO strategy.
Learn how to master the art of keyword research and then apply this to optimise your website’s content and structure, applying on page SEO techniques to achieve better search engine rankings.
This workshop is recommended for small business owners who have a website or are in the process of planning and building their website.
This workshop is split across two sessions:
- Session One: Thursday 9 April, 5:00pm to 8:00pm
- Session Two: Thursday 16 April, 5:00pm to 8:00pm
The workshop will cover the following software packages:
- Screaming Frog (free download)
- Google Search Console (free to setup)
This topic covers:
- How to conduct a comprehensive SEO audit
- Keyword research for targeted website optimisation
- On page SEO techniques to improve search engine rankings
- Enhance the user experience
- Using blogs to enhance SEO, build backlinks and boost domain authority
- Understand SEO analytics to measure and improve performance and create insightful reports
Who it’s for
This workshop is suitable for small business owners that would like to improve their online visibility through SEO. It is recommended for business owners that have an existing website or are in the process of building a website.
