The feedback is there. The question is whether you’re looking for it.
Most organisations think they know their customers. They have the data to prove it. But there’s a difference between knowing what your customers do and understanding why they do it, and that gap is where competitive advantage lives right now.
In this masterclass, Leigh Barnett, Head of Product Design at Symplicit, breaks down what it actually looks like when you get it right. Not the theory, not the frameworks, but the decisions, trade-offs and realities that determine whether your customers feel it or they don’t
Here’s what you’ll walk away with:
- Why data alone doesn’t tell the full story
- The signals most organisations are missing and how to spot them
- What genuinely customer-led organisations do differently
- How to turn insight into action without a massive budget or a team of analysts
