Advertising and Marketing

An SEO Specialist optimises websites to improve search engine rankings and increase organic traffic. They use keyword research, content optimisation, and technical SEO practices. SEO is a super important element that helps businesses compete online in the world of Google and Bing.

A Digital Marketing Data Scientist analyses data from digital marketing campaigns to inform strategy and improve performance. They use statistical methods and machine learning to uncover insights and trends. This is kind of like the Analyst role, but to the next level. With this role you could be analysing large data sets for some of the largest companies in the world!

A Social Media Analyst monitors and analyses social media trends, engagement, and performance. They provide insights to improve social media strategies and campaigns. This role requires good analytical ability so you can assess the data from a social media campaign, and decide whether it was a success, or if improvements are needed.